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Leverage Technology

Now that we have entered the "Era of Artificial Intelligence", there are some Dos' and Don'ts when it comes to the best uses of AI.  Most progressive business types need to take some in-depth training on the best uses of current technology to get more things done.

 

Let’s cut to the truth: in today’s business world, success isn’t just about hustle—it’s about leverage. And one of the most powerful forms of leverage you have today is intelligent technology—especially artificial intelligence.

 

Now, I’ve worked with entrepreneurs for decades—high performers, big thinkers, empire builders—and the most common mistake I see? Trying to scale a modern business with outdated methods. Time and energy are finite, but systems are scalable. And that’s exactly what the best technology offers: scale without burnout, clarity without guesswork, and speed without sloppiness.

The rise of AI isn’t a tech trend. It’s a turning point.

 

The smartest leaders I know are already using it—not to replace people—but to free their people, including themselves, to focus on high-value work.

 

Let’s talk about what that looks like in a real business.

 

For starters, artificial intelligence is transforming decision-making. It’s no longer about waiting for quarterly reports or trying to guess what your market will want next. AI can interpret patterns in customer behavior, analyze conversion data, and forecast trends in minutes. That means you’re not reacting—you’re moving proactively, based on insight, not instinct alone. Tools like ChatGPT or Google’s AI integrations are quietly reshaping how strategic thinking happens at the highest levels. They’re not doing the thinking for you—they’re making your thinking sharper, faster, and better informed.

 

Then there’s automation. I’ve said it to many a seven-figure founder: your brilliance doesn’t belong in your inbox. If your time is tied up in routine, repeatable tasks, you’re playing below your potential. With workflow automation tools like Zapier, HubSpot, and Make, entrepreneurs are freeing themselves from what used to take entire departments. Appointments schedule themselves. Contracts get sent automatically. CRM updates happen behind the scenes. That’s not just time saved—it’s creative margin reclaimed.

 

Where AI really shines for most businesses is in content creation. Whether you’re building authority, nurturing clients, or selling to a global audience, content is non-negotiable—but it’s also time-consuming. AI writing assistants like Jasper, Copy.ai, or ChatGPT can generate solid drafts of blogs, emails, scripts, product descriptions, and more. Used well, these tools don’t replace your message—they amplify your voice. They make sure your story gets told more consistently, across more channels, without adding hours to your day.

And let’s not forget customer experience. You can’t be online 24/7—but your brand can be. AI-powered chatbots and support tools like Intercom or Drift now manage first-touch customer service with real-time intelligence. These bots aren’t just auto-responders—they can answer, learn, triage, and even convert. You’re meeting clients with responsiveness, even while you sleep.

 

On the financial side of the house, technology has changed the game for small teams and solo founders. Modern dashboards powered by tools like LivePlan or Fathom allow you to track KPIs in real time. Profit margins, cash flow forecasts, expense trends—what used to require a CPA or a CFO can now be surfaced in a few clicks. AI doesn’t make financial decisions for you, but it equips you with a level of visibility that used to be reserved for enterprise players.

 

And of course, for the leaders who never stop learning—AI has become a personal research assistant. Need to stay ahead of industry shifts? Curious about market data or competitive benchmarks? Platforms like Feedly AI or Refind keep you informed without requiring hours of scrolling or filtering. You stay sharp without staying buried in information overload.

 

Now, here’s where I’ll pull the reins a bit—because every smart tool comes with a catch: AI is powerful, but it isn’t wise.

 

• It can produce language, but it can’t replicate your conviction.
• It can mimic tone, but it can’t tell your story.
• It can handle systems, but it can’t replace leadership.

 

The real edge comes when you, the entrepreneur, bring vision, integrity, and discernment to the tools at your disposal. Technology shouldn’t run your business—it should unleash it.

 

The key is to remain the filter.

 

Don’t outsource your judgment. Don’t lose your brand voice. Don’t let convenience override craftsmanship. Let AI handle the repeatable so you can focus on the remarkable.

 

Technology is no longer optional. But you’re the asset, not the app.

What matters is how you use the tools, what you build with them, and the intentionality you bring to the process.

 

The ones who succeed in this next wave of entrepreneurship won’t be the ones with the fanciest dashboards or the most plugins. They’ll be the ones who stay human at the center and use the tools to serve, scale, and sharpen that humanity.

That’s where the future is headed.

 

And that’s the kind of success worth building.

 

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